Kaiser Versus Blue Shield – The Stats!
Before we jump into their very different models, let’s look at their footprint in California.
Total Market: Kaiser – 6.1M; Blue Shield – 2.4M
Individual/Family: Kaiser – 607K; Blue Shield – 609K
Small Business: Kaiser – 712K; Blue Shield – 419K
Large Group: Kaiser – 4.8M; Blue Shield – 1.4M
Aside from Large group (100+ employees), you can see that both carriers are very popular and place #1 and #2 in the main categories.
We’ll go into why this is true for each market segment since it’s different for each one but a quick comparison for these categories:
- Patient control/Flexibility
These are really things that differ now since the plans are standardized in most markets.
For individual/family (including Covered Ca), Small Business, and Medicare…they plan benefits are standardized!